I wanted to reduce the number of different main colors used in the app for a cleaner, less harsh, and more consistent look and feel. So I explored 2 new color palettes following either the purple or green main color.
The team decided to go with purple as our main color, while keeping blue as our link color.
Then I highlighted the difference with the components of the app.
Original Color Palette
New Color Palette
A new logo is also being considered as part of the new color exercise.
The theme of the app is: modern, simple, professional, and streamlined. So first I gathered some inspirations from simple, streamlined, and colorful geometric logo and icon designs.
Then I did my own exploration using the keywords that describe the app, and the visual inspiration I had.
I also made sure to include the app icon, stand-alone icons, and monochrome versions to overlay on images or for print.
The team ultimately decided on the #2 logo which is close to the original version.
Then comes the site update.
I felt that the original marketing site wasn't very concise and had too much blank space.
(It was also showing outdated mockups.)
Original Marketing Site
So I made a decision to clean it up, re-write the text, communicate the benefits and reduce the number of product screens shown, as we're still making frequent product updates.
Updated Marketing Site
Here are some iterations I went through:
I also did some product design on the app, helping with the create meeting page.
I added some icons for quick readability, and re-organized the information so that similar information go together.
Original Create Meeting Page
Updated Create Meeting Page
I did some research on some commonly used calendar apps to help me with best practices and patterns that users are already familiar with.
© 2018 Michelle L. Lao.
