App Home Game Details Loading Screens

Goals

  • (Help users) play more games
  • (Help users) discover more games
  • Convert users to GeForce NOW subscription and game purchase

Audience

  • SHIELD TV users (via A/B Testing)

My Role

  • Define overall layout and asset dimensions
  • Create new assets to fit the new interaction and layout
  • Work on product flow and requirement alongside the product manager

Test Result

  • Play more games
    +18.3% game launches
  • Discover more games
    +39.1% visits of game detail pages
  • Convert to GFN subscription and game purchase inconclusive

App Home

The app homepage utilizes the Android TV pattern.

Play Now tiles - leads to direct game launch

My Library tiles- the users games organized by source

Game genres filter sketch

Game genres filter exploration

Game Detail tiles

Displays categorized lists of games with ownership status, price, and rating info

See the A/B test result for the redesign!

Game Detail Screens

A game tile (other than Play Now tiles) directs the user to the Game Detail page.

Old version of Game Detail page

Google Material Design for TV as a guide

First iternation of re-design

Final Version

Finding the most efficient use of space to display the game artwork and relevant information

Game Badges style exploration

International game rating icons

Loading Screens

A re-design to add some color and tips when loading games

Old version of loading screen

Loading screen when hero art is unavailable

Loading screen with hero art from game

TV Recommendation Row

How NVIDIA Games tiles look on Google's Recommendation Row

Material Design guideline

From left to right:
Play Now tile (launches game directly), Game Detail tile (takes user to game details page), and Promo tile (takes user to a promotion page)

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